70% of pension holders would prefer their money to be invested sustainably. Doing so would go a long way to meeting the UK's NetZero targets. But how can pension funds find out their members' sustainability preferences? Surveys are unrepresentative and too blunt. Interviews are too expensive and time consuming.
Backed by InnovateUK, Wyser and our partner, Mettle Capital, have built a prototype next gen Chatbot to reveal the sustainability preferences of pension fund members, especially the new GenZ workers coming into the workforce now. The tool empowers pension managers to align investment strategies with the unique priorities of their clients, thereby fostering responsible and sustainable investment practices.
22.6 million
£113.5bn
12.6 million
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