With extensive experience leading product strategy and software delivery, Tamsin has helped organisations transform the way they work through thoughtfully designed digital products. She has led cross-functional teams spanning user research, design, engineering and delivery, bringing together technical expertise and customer insight to create products that solve real-world problems. 

At Wyser, Tamsin leads the development of products that support frontline professionals across advice, charity and housing services. Working closely with customers, she ensures every feature is shaped by genuine user needs and delivers practical value, helping organisations improve consistency, reduce administrative burden and give their teams more time to focus on the people they support. 

Her experience spans product strategy, user research, service design, Agile delivery and stakeholder engagement across both public and private sectors. She is passionate about building products with purpose and creating an environment where teams can collaborate, innovate and continuously improve.

What drives me? 

“Using cutting edge technology to do something good and provide a service which helps give better outcomes for our users and their clients”

In three words 

Strategic, practical, pragmatic. 

Quick questions 

What’s one misconception about AI you’d love to change?
“That AI is inherently ‘bad’. AI isn’t anything – it is down to how we use it. We need to work out the best way to build AI into the processes that people already follow so that we can help remove some of the strain and provide a useful service that actually makes peoples live better.” 

What excites you most about the future?
Watching AI move from novelty to workhorse. The exciting bit is when technology becomes so reliable and unremarkable that people forget it’s there and just get on with helping someone. 

Outside of Wyser… 

You’ll find me juggling family life, PTA spreadsheets, and gym sessions, usually in that order. I like anything with a bit of structure and a visible result, which probably explains the day job.