Her focus is on building brands that earn trust, tell meaningful stories and connect organisations with ideas that genuinely improve people’s lives. 

With more than 12 years’ experience across technology, SaaS and digital transformation, Leanne has led marketing strategies for organisations ranging from ambitious start-ups to established global brands. Her experience spans brand strategy, demand generation, digital marketing and communications, bringing together commercial thinking with a deep understanding of customer needs. 

At Wyser, Leanne leads the company’s marketing and brand strategy, shaping how Wyser communicates its mission, research and products to the organisations it serves. Working closely with customers, partners and the wider team, she helps translate complex AI into clear, accessible messaging that builds confidence and demonstrates the practical value technology can bring to frontline services. 

She is passionate about ensuring marketing reflects the same principles that shape Wyser’s products: clarity, honesty and a genuine commitment to helping the people who help people. 

What drives me? 

“Everything I do starts with people. Whether it’s shaping a brand, communicating an idea or introducing AI, my focus is always on helping organisations create better outcomes for the people they serve.”

In three words 

Optimistic. Competitive. Curious. 

Quick questions 

What’s one misconception about AI you’d love to change?
“That AI is about replacing people. The greatest opportunity isn’t doing people’s jobs for them, it’s removing the tasks that stop more meaningful work from happening.” 

What excites you most about the future?
“The possibilities. Technology, communications and the world around us are changing so quickly that there’s always something new to learn. I find it exciting to think about what’s next and how innovation can help us create better outcomes for people.” 

Outside of Wyser… 

I’m a Non-Executive Director of Welsh Gymnastics and a Trustee of Verity, supporting causes that are close to my heart. When I’m taking a break from work and volunteering, you’ll usually find me walking my Miniature Dachshund or trying to improve my cooking skills.